I’m Luke Host, a Brisbane-based copywriter and creative with a background in marketing. I’ve driven the marketing initiatives for over 200 independent booksellers across Australia and transitioned to telling brand stories for small, medium, and large businesses.
I’ve written everything from websites to packaging copy, radio and video scripts, social posts, and paid advertising. I’ve created and executed integrated marketing and advertising campaigns, and written stories for my daughter at her behest.
I have experience in B2B, eComm, retail, property development, home building, cyber security, pet foods, SaaS, food and beverage, recruitment, and many more.
I have helped brands develop their tone of voice, key messages, and reached into the heart of a brand, extracting USPs to help them differentiate themselves from their competitors, all with a creative approach.
My passion lies in the creation of content in all its forms. Content that engages and resonates with targeted audiences.
Words are just where I start.