NSW home builder Beechwood wanted us to re-vamp a character that had been created five years prior: Pulsey. His purpose is to take people on the journey of building their first (or second) home. Originally clad in a hard hat, singlet, stubbies, and in desperate need of a diet, we went to work.

Pulsey

Website

Once we had re-created Pulsey, we needed to give him a place to live. So the website was the next stage of the project. You can see the full site here.

Videos

To get Pulsey out into the world, we needed to create some videos, starting with an internal launch video, an intro, and the steps to building a home.