The Brief
To revive the Stabilo brand by developing a new and engaging brand campaign featuring the iconic Stabilo Boss highlighter and other key products from the Stabilo range during the 2018 back-to-school period.
The Solution
We designed a flamboyant campaign to empower children to be the best they possibly can at school in 2018, by taking on the key attributes of the Stabilo product range; outstanding, bold and creative.
The simple yet striking campaign ran in mediums such as: large format OOH, print, and digital. Plus the ‘Be Outstanding’ posters featured at the Stabilo-sponsored ‘Colour Run’ events in Australia and New Zealand.
